Choice Hotels Canada has launched its latest national brand campaign: "Experience More."
With a uniquely Canadian voice and coast-to-coast relevance, the limited-time campaign shares True North Travel Tips—a series of clever, insightful, and ultra-Canadian travel suggestions designed to inspire experience-first adventures across the country.
Whether it's families on a road trip, business travellers exploring new cities, or leisure seekers chasing local hotspots, Experience More positions Choice Hotels Canada as the go-to destination for Canadians looking to make the most of their travels. The campaign celebrates what makes travel within Canada so rich: the unexpected moments, hidden gems, and unforgettable experiences that happen along the way, not just at the destination.
Launched at a time when more Canadians are choosing to explore their own backyard, Experience More taps into a growing desire to travel within Canada. In a moment where Canadian identity feels more meaningful than ever, this is a campaign made by Canadians, for Canadians, celebrating the stories, connections, and shared experiences that remind us why there's truly no place like home.
"With Experience More, we set out to create something bigger than a travel campaign. We wanted to spark national pride. This work is about celebrating the uniquely Canadian moments that make a trip unforgettable. It's a blend of creative storytelling, strategic media thinking, and cultural authenticity. Working with our client, Choice Hotels Canada, we were able to bring that vision to life from coast to coast, connecting Canadians not just to destinations, but to experiences that stay with them long after checkout,” says Kyle Verge, president & CEO, PUSH Media.
With over 355 hotel locations across Canada, Choice Hotels Canada makes it easier than ever for Canadians to discover their own backyard. While Choice Hotels Canada is part of a globally recognized brand, each Canadian location is independently owned and operated, operated by neighbours, friends, and community members who are deeply invested in the places they call home.
The campaign will roll out nationally across television, digital, and social media platforms, featuring original videos that highlight quirky, memorable, and authentically Canadian travel moments. The Experience More campaign was developed and executed by PUSH Media Inc., serving as both the creative and media agency.
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