Wyndham Hotels & Resorts, the world's largest hotel franchising company, announced a series of new initiatives at its 2025 Global Conference aimed at bolstering hotel owner success and enhancing guest experiences.
The initiatives encompass advancements in technology, sourcing, loyalty programs, and marketing strategies—all designed to support franchisees in improving operational efficiency and profitability.
"As the world's largest hotel franchisor, we believe in putting hotel owners first," says Geoff Ballotti, president and CEO, Wyndham Hotels & Resorts. "That means listening to their needs and responding with solutions that help them take their business to the next level…"
Technological advancements
Wyndham introduced Wyndham Connect PLUS, an enhancement of its existing guest engagement platform. This upgrade integrates artificial intelligence across the guest journey, offering features such as automated AI text messaging and voice assistance for booking and inquiries. Additionally, self-service check-in solutions have been integrated to assist hotels in optimizing staffing resources. Qualified franchisees are invited to pilot this platform at no additional cost through the end of the year.
The company also launched Wyndham Gateway, a new guest Wi-Fi portal providing a centralized login experience. This portal offers hotels a new revenue stream through Wi-Fi upsell opportunities, and removes loyalty enrolment requirements for participating properties.
Simplified sourcing solutions
To streamline operations, Wyndham unveiled Wyndham Marketplace, a hotel shopping platform that, in conjunction with Wyndham PriceIQ, enables owners to efficiently find, compare, and purchase brand-approved products at negotiated rates. A new partnership with sbe's Everybody Eats food and beverage solution allows hotel owners to offer chef-driven, restaurant-quality offerings without the need for extensive equipment or large back-of-house operations.
Addressing challenges in obtaining affordable, high-quality insurance, Wyndham has partnered with HUB International, the fifth-largest insurance brokerage globally. This collaboration provides franchisees with transparent and tailored insurance solutions designed to ensure compliance with brand standards, improve coverage, and reduce costs.
Enhanced loyalty program
Building upon its reputation for a leading hotel rewards program, Wyndham introduced Wyndham Rewards Experiences. This initiative leverages partnerships with renowned sports and entertainment brands, including Madison Square Garden and Radio City Music Hall, to offer members exclusive experiences and benefits.
These initiatives reflect Wyndham's ongoing commitment to supporting its franchisees by providing tools and resources aimed at enhancing guest satisfaction and driving business growth.
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