TBO Group unveils rebrand

TBO Group, a global travel distribution platform with over one million hotels on its platform and 100,000 buyers across more than 110 countries, has unveiled its new brand name: TBO.COM, logo, and tagline, "Travel Simplified."


As the world prepares for the resurgence of travel demand, TBO​.COM is opting for a new distinctive identity with colors that reflects the brand’s core values. The new positioning marks a pivotal moment for the brand looking to simplify the complex business of travel for buyers and suppliers, by bringing a comprehensive suite of travel products and services on one platform.

From an updated look and feel to an expanded product offering, TBO​.COM is looking to multiply its efforts to deliver on travel buyers’ and suppliers’ wants and needs in an ever-evolving world. Suppliers have instant access to more than 100,000 buyers across over 110 countries. With access to the rewards program, TBO+, and the knowledge-sharing platform, TBO Academy, supply partners can achieve marketing objectives and promote their brands and destinations.

Gaurav Bhatnagar, joint managing director, TBO​.COM said: We are happy to introduce our new identity as part of the evolution of our company’s brand. We hope the new Travel Simplified proposition will enhance our position as a leading global travel distribution platform and further drive business growth to our partners.” He added, Travelers around the world are now looking to maximize their time and to get the most out of their overall travel experience. By combining the benefits of ease of use, convenience and speed, we are focusing on connecting buyers and suppliers and simplifying travel’s complex ecosystem for enhanced experiences.”