STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries.
Following seasonal patterns, Canada’s hotel performance fell from the month prior but average daily rate (ADR) and revenue per available room (RevPAR) were higher than the pre-pandemic comparables, according to STR‘s October 2022 data.
October 2022 (percentage change from October 2019)
Occupancy: 66.8 per cent (-1.0 per cent)
Average daily rate (ADR): CAD179.70 (+13.3 per cent)
Revenue per available room (RevPAR): CAD120.05 (+12.3 per cent)
“With the height of summer travel behind us, Canada’s lower hotel performance in October was expected,” said Laura Baxter, CoStar Group’s director of hospitality analytics for Canada. CoStar Group is the parent company of STR.
“The top-line performance metrics, however, are still making an impact. RevPAR, which is historically just over $100 for the month, reached $120, marking Canada’s strongest RevPAR for any October on record,” Baxter said. “Room rates continue to drive recovery despite a decline in the ADR index over last month. When adjusted for inflation, rate growth remains in positive territory, but only marginally. Many in the industry are closely monitoring the strength of the transient leisure segment, which has led recovery so far. The dynamic between the leading and lagging segments remain intact, with transient and weekend occupancy leading, up 5 per cent and 3 per cent compared to 2019, respectively. Meanwhile, group and weekday occupancy, the latter of which can be used as a proxy for business travel demand, remained below pre-pandemic performance, down 11 per cent and 3 per cent, respectively.”
Among the provinces and territories, Nova Scotia recorded the highest October occupancy level (79.9 per cent), which surpassed the pre-pandemic comparable by 9.0 per cent.
Among the major markets, Vancouver recorded the highest occupancy (77.6 per cent), which was 1.7 per cent below October 2019.
Alberta (56.3 per cent) saw the lowest occupancy among provinces, up 3 per cent against 2019. At the market level, the lowest occupancy was reported in Edmonton (54.1 per cent), which was 0.3 per cent above the 2019 comparable.
“STR and Tourism Economics’ forecast has been downgraded slightly due to the assumption that the country will enter a moderate recession in 2023,” Baxter said. “Despite the downward revision, year-on-year growth is still expected in both occupancy and ADR, up 5.5 per cent and 3.5 per cent, respectively. Despite the small change, the overall recovery pattern remains the same as the previous forecast, with ADR and RevPAR expected to exceed the 2019 benchmark in 2022, while occupancy is anticipated to fall in line with pre-pandemic levels in 2024.
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