STR: Canada hotel ADR and RevPAR reach all‑time high in June

Canada’s hotel industry reported its highest average daily rate (ADR) and revenue per available room (RevPAR) on record, according to CoStar’s June 2023 data.

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June 2023 (percentage change from June 2022):

  • Occupancy: 74.4 per cent (+3.6 per cent)

  • Average daily rate (ADR): CAD221.86 (+12.0 per cent)

  • Revenue per available room (RevPAR): CAD164.97 (+16.1 per cent)

In addition to the monthly ADR and RevPAR levels, Canada’s occupancy level was its highest since August 2022.

“Canada’s hotel industry is benefitting from elevated spending on discretionary services,” says Laura Baxter, CoStar Group’s director of hospitality analytics for Canada.

“Demand for limited-service hotels continues to trend ahead of 2019 levels, while full service remains below. Against the backdrop of less disposable income, this suggests that some trading down is taking place. The faster recovery of limited-service demand, however, was already in motion during the pandemic, and several of these hotels are being used to various degrees to house asylum seekers, so it’s difficult to isolate the trend fully.

“Group demand was up year over year but remained considerably below pre-pandemic levels, representing the most significant lag in demand. The shortfall was made up for in rate, as group ADR reached a new high, exceeding the $200 mark for the first time on record.”

Among the provinces and territories, Newfoundland and Labrador recorded the highest June occupancy level (86.7 per cent), which was 9.0 per cent above 2022.

Among the major markets, Vancouver saw the highest occupancy (89.2 per cent), which was 6.8 per cent ahead of June 2022.

The lowest occupancy among provinces was reported in Saskatchewan (62.9 per cent), down 0.3 per cent against 2022. At the market level, the lowest occupancy was reported in Edmonton (+8.1 per cent to 58.0 per cent).

“More Canadians are traveling overseas, placing further importance on international inbound travel to Canada. As of June, leading indicators from Statistics Canada suggest that international inbound continues to lag domestic outbound, presenting a considerable need for hoteliers to attract more international guests.”

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STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries.