Launch of new Shangri‑La Circle platform and members day initiatives

Shangri-La aims to mark a new chapter in its pioneering Asian hospitality with the transformation of its Golden Circle loyalty programme. A contemporary travel and lifestyle platform, Shangri-La Circle offers members more simplicity, flexibility, privileges, recognition, and convenience—and has launched its new “Circle the Sixth” Members Day initiative.

The new Shangri-La Circle programme curates exclusive experiences and offers flexibility across the brand's portfolio of hotels, restaurants and bars, wellness facilities, and family experiences. Shangri-La Circle comprises four membership tiers, including Polaris, a new, invitation-only membership tier offering the highest level of personalized privileges. Benefits include unrestricted access to Shangri-La facilities worldwide—even without staying overnight—a dedicated global Polaris concierge, Polaris Discovery experiences, and Diamond status gifting to share memorable experiences with loved ones.

For the inaugural Members Day, Shangri-La Circle debuted more than 20 staycation packages bundled with curated dining and wellness experiences.

Members also have access to the new Shangri-La Circle App, where they can plan a getaway, reserve a table, or shop for merchandise on the Shangri-La Boutique. Through the app, members can also manage their account in one convenient place, and decide whether to use cash or points—or a combination of both—for bookings.