Susie Grynol resigns from HAC, appointed VP at Marriott International
The Hotel Association of Canada (HAC) has announced the resignation of Susie Grynol from her position as president and CEO, effective June 3rd, 2024
Canadian hotel investment activity totalled approximately $320 million in the fourth quarter, pushing the year-end total to over $1.65 billion based on Colliers Hotels’ preliminary sales data.
Colliers’ latest “INNvestment Canada Hotel Report” contains preliminary transaction highlights as well as a special feature from Laura Baxter, director of hospitality analytics, Canada at CoStar Group covering hotel performance in Q4 2023 and the most salient trends shaping 2024.
2023 year in review
Canadian hotel investment activity totalled approximately $320 million in the fourth quarter, pushing the year-end total to over $1.65 billion based on Colliers Hotels’ preliminary sales data. Investment activity remained resilient year-over-year with established and new entrants to the sector eyeing hotels as investment vehicles in a quest for cash flow while facing headwinds from interest rates and inflationary pressures. While not a stand-out year for overall volume, 2023 marked a new record for national average price per key metrics which approached $180,000 with nearly 90 per cent of volume attributed to acquisitions for ongoing hotel use.
CoStar operating market update: Q4 2023 recap
2024 Outlook
In 2024, topline growth will be more muted. With costs throughout the P&L still rising, hoteliers will be laser-focused on managing margins to preserve profits.
Overall, the negative impact on hotel performance caused by the economic downturn is expected to be short-lived and less severe than previous recessions due to limited supply-side pressure.
The number of new rooms delivered is expected to be 16 per cent ahead of 2023 but roughly 45 per cent below the previous peak in 2018, keeping supply-side pressure to a minimum. This is being amplified by hotels coming out of inventory to be converted to various types of residential to help remedy the ongoing housing shortage.
Although the full impact of new regulations on the short-term rental sector remains to be seen, the likely impact will provide an upside to the demand forecast, facilitating occupancy and rate growth.
International inbound overnights to Canada are expected to continue recovering in 2024 and may partly compensate for any potential softness in domestic hotel demand caused by the economic slowdown. This is particularly true from the U.S. outbound market, which tends to travel closer to home during election years.
The Hotel Association of Canada (HAC) has announced the resignation of Susie Grynol from her position as president and CEO, effective June 3rd, 2024
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