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FEATURE PROFILE: Feature from the FALL 2024 ISSUE of STAY Magazine
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Adam McKnight joins Gekko Group as director of international growth
Gekko Group, a subsidiary of Accor Group and a prominent player in the European travel technology sector, has announced the appointment of Adam McKnight as its director of international growth. This newly created position marks a strategic move by Gekko to expand its operations into global markets, including Asia-Pacific, the United States, and South America.
McKnight brings over 15 years of experience in the business-to-business travel sector, with a professional history that includes key roles at TBO/Bookabed, Hotelbeds, and A2B Transfers/Resorthoppa. His expertise in online distribution, API connectivity, and technological partnerships positions him as a pivotal figure in Gekko’s global ambitions.
Reporting directly to Fabrice Perdoncini, CEO of Gekko Group, McKnight will reportedly be responsible for developing and implementing market penetration strategies.
“Our ambition is to double Gekko’s turnover within the next three years by pursuing new strategic partnerships and tapping into new markets,” says Perdoncini. “Adam’s expertise and international vision will be essential in bringing this ambitious strategy to life.”
To support its expansion, Gekko Group reports that it is making significant investments in artificial intelligence, new websites, and advanced API connectivity solutions.
Core divisions driving growth
Corporate division (Hcorpo): Provides large companies with a complete accommodation booking solution, integrating travel policy management and expense optimization. Accessible through hcorpo.com and other major travel management platforms.
Leisure division — Operates through three flagship brands:
- Teldar Travel: A booking platform with access to over two million accommodations, alongside activities, transfers, and car rentals.
- Infinite: A hotel wholesaler leveraging direct contracts and next-generation API technologies.
- Miles Attack: A loyalty program for travel agents, offering convertible points for cash incentives.
- Tech division (Gekko Tech): Develops white-label digital solutions for the travel industry, creating secure, customizable tools for optimized business operations.
McKnight’s appointment highlights Gekko Group’s ambition to expand its influence as a global leader in travel technology. “We are thrilled to welcome Adam, whose expertise will drive our growth and showcase our technological know-how in new markets,” Perdoncini adds.
