HSMAI Ontario (The Hospitality Sales and Marketing Association) has appointed Sandra Herriot to its board of directors.
Herriot is currently chief development officer (CDO) at Ethical Digital. She also works as managing director at Riot Productions Inc., consultant, industry specialist, leadership coach at Innovation Guelph, and board of director at CHMSE. Before that, she worked at ExperiencePoint and Eagle’s Flight.
HSMAI is committed to growing business for hotels and their partners, and is the industry’s advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue
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