BWH Hotels accelerates global growth with new hotels across key regions

The new hotels introduced this year are in the heart of high-demand destinations such as Latin America, the Middle East, and Asia Pacific—aligning with traveller interests and trends like cultural discovery, wellness, and outdoor adventure.

BWH Hotels has achieved this exceptional level of growth by prioritizing both domestic and international development, contributing to its emergence as the second-largest independent soft branding company in the world. The brand continues to build its development pipeline, which boasts more than 200 hotels and 15,000 keys. These new conversions and an impressive pipeline support the five-year “North Star” goal of achieving 5,000 hotels globally.

North America & Caribbean: 

• Zion Wildflower Resort, WorldHotels Crafted Collection, Virgin, Utah
• Best Western Cy-Fair, Jersey Village, Texas
• Kemah Edgewater Hotel, SureStay Collection by Best Western, Seabrook, Texas
• SureStay Studio by Best Western Paradise Lancaster County, Paradise, Pa.
• SureStay by Best Western Miles City, Mont.
• Best Western Prince George Downtown, B.C.
• SureStay by Best Western Salt Lake City Downtown, Utah
• The Nedia, BW Signature Collection, Long Island City, N.Y.
• SureStay by Best Western Morgan Hill, Calif.
• Big Bird Inn Wawa, SureStay Collection by Best Western, Ont.
• Hotel Zico, BW Signature Collection, Mountain View, Calif.
• Best Western Plus Clinton/Jackson, Miss.
• SureStay by Best Western Summerville Flowertown, S.C.
• Best Western Bolingbrook Hotel, Ill.
• Melrose @ Seabrook, BW Signature Collection, Texas
• Hotel Chicago West Loop, SureStay Collection by Best Western, Ill.
• Big Country Hotel & Suites, SureStay Collection by BW, Abilene, Texas
• Best Western Manchester, Conn.
• The Dextro, BW Premier Collection, San Diego, Calif.
• Hotel Dawson Creek, SureStay Collection By Best Western, B.C.
• Best Western Plus Pocomoke City, Md.
• Best Western Hesperia-Victorville Suites, Calif.
• Skyline Hotel Detroit Airport, SureStay Collection by BW, Mich.
• Best Western Plus Marquette Hotel & Suites, Mich.
• Best Western St. Louis Fairview Heights, Ill.
• Best Western Caribou Inn, Maine
• The Kennedy Tucson, SureStay Collection by Best Western, Ariz.

"The first half of 2025 has been nothing short of transformative for BWH Hotels. We've not just added hotels; we've strategically expanded our footprint, igniting our growth trajectory worldwide. This remarkable achievement is a testament to the unwavering dedication of our partners and hoteliers, who share our vision for unparalleled hospitality,” says Larry Cuculic, president and chief executive officer, BWH Hotels. “As we surge toward our goal of 5,000 hotels, we’re not just meeting the steady demand for travel; we’re anticipating it, innovating within it, and creating exceptional experiences that will redefine the future of hospitality. Our commitment extends beyond growth; it’s about driving lasting value for our owners and building a truly global legacy."

See the full list of new hotels here.