Germain Hotels names Marie Pier and Hugo Germain co‑presidents in generational leadership shift
Second-generation executives to lead national expansion of family-owned hospitality brand
Club Med, Station Mont Tremblant, and Brivia Group have been engaged in strategic discussions to explore the creation of an ambitious resort project in the Tremblant area in Quebec.
This resort project, which would aim for eco-friendly certification and offer around 300 high-end guest rooms, is planned to be located on the Versant Soleil side, on part of the L'Hymne-des-Trembles site. The overall development project is spearheaded by Brivia Group, a real estate developer known for landmark projects that blend contemporary elegance, architectural excellence, and refined design.
Club Med will lead the development of the hospitality side of this integrated project, allowing Brivia to focus on delivering the residential phases of L'Hymne-des-Trembles—while ensuring a strong and seamless integration between the residential and tourism elements of the site.
This development is expected to become a significant driver of regional economic growth, projected to create nearly 300 direct jobs and at least as many indirect jobs. Approximately half of the employees will be housed on-site within the resort. The Club Med project would also promote local stakeholder engagement through partnerships related to excursion activities, services, and sourcing local products—while ensuring smooth corporate and community integration for Club Med staff within the local area.
From the beginning, the parties have prioritized close collaboration with the city of Mont-Tremblant; demonstrating a clear commitment to ensure the project's harmonious integration into its natural, social, and cultural environment. Early discussions between the parties highlighted the common ambitions of the City and Club Med around sustainable tourism.
For the Mont-Tremblant project, Club Med is targeting BREEAM certification at the "Very Good" level - an internationally recognized environmental building standard, as well as Green Globe certification for sustainable operations. These certifications reflect Club Med's strong commitment to environmental performance and long-term sustainability.
The project's progress depends on several key steps, including:
Building on the strong success of Club Med Québec Charlevoix—Canada's first all inclusive resort, opened in 2021 and welcomed over 130,000 guests in four years; with an average occupancy rate of 75 per cent.
This major project would stand as a new flagship for Club Med and a key driver of MontTremblant's economic and tourism growth—attracting visitors from Quebec, and internationally who seek high-quality all-inclusive mountain experience.
A public information session will be announced shortly to present detailed project plans and address questions.
Second-generation executives to lead national expansion of family-owned hospitality brand
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