AI‑powered enhanced booking engine from P3 and Arvoia

Hotels have a new tool for direct bookings with the launch of a new booking engine powered by artificial intelligence (AI).

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Hotels have a new tool for direct bookings with the launch of a new booking engine powered by artificial intelligence (AI).

The new product integrates advanced-AI technology from Arvoia, an AI provider in hospitality, into the booking engine created by hotel software solutions provider P3. Arvoia’s AI utilizes technology similar to that used by Netflix and Instagram, in order to deliver a unique booking experience to each guest.

The P3 booking engine is now AI-powered as a result of the collaboration with Arvoia and can help hotels challenge the dominance of online travel operators (OTAs).

It works by deriving a behavioural understanding of the needs of each guest in real-time and altering the booking engine and website accordingly to prioritize the most relevant rooms, hotel amenities and content — rather than just showing room rates in order of price.

The booking engine is already reportedly driving increased direct bookings at hotels across Ireland and the U.K. Ireland’s largest hotel group, Dalata Hotel Group, has seen its average booking value per guest and conversion rate for potential customers rise consistently over the first three months of deployment. Significantly, one-third of the increase has come in the last three weeks, demonstrating that the AI booking engine is becoming more effective at predicting human behaviour as it learns over time.

Phelim Pekaar, CEO of P3 Hotel Software, said the AI booking engine would be rolled out to customers in the U.S. and European markets in 2022.