Wyndham Hotels & Resorts has signed an exclusive development agreement with Soliteight Hotel Projects SA to introduce its Super 8 by Wyndham brand to the Iberian market in Spain and Portugal.
Under the agreement, Soliteight, a hotel development and investment firm and existing Wyndham franchisee, will develop and open 40 Super 8 hotels over the next ten years—filling a crucial gap in the region’s hospitality landscape.
Super 8 will cater to the increasing number of budget-conscious travelers in Spain and Portugal. The initiative comes as both countries experience record-breaking tourism growth, along with rising demand for reliable, high-quality economy accommodations. Wyndham currently operates 14 Super 8 hotels across EMEA, including locations in Germany, The United Kingdom, and Saudi Arabia.
The first hotel will open in Leiria, Portugal in Q4 2027 with additional locations to be developed in prime spots across Tier 1 and Tier 2 cities—including key travel hubs like airports, busy retail areas, and along popular transportation routes in smaller cities. Many of the hotels will be new construction using smart modular designs for efficiency and sustainability.
"Bringing Super 8 to Spain and Portugal is a strategic move to make quality, affordable travel more accessible. Southern Europe has a growing demand for reliable, budget-friendly accommodations and our collaboration with Soliteight allows us to meet that need. By introducing a trusted brand in key destinations, we ensure travellers can enjoy great value without sacrificing quality. We're looking forward to bringing Super 8’s signature blend of affordability, modern comfort and sustainability to these vibrant markets,” says Dimitris Manikis, president, EMEA, Wyndham Hotels & Resort.
In 2024, Spain welcomed a record 94 million international visitors, while Portugal also saw significant tourism growth. Spain’s strong economic performance, with a 3.2 per cent GDP increase that same year, is further fueling domestic and business travel, particularly in secondary cities and emerging markets. As travellers seek options beyond basic budget stays and increasingly expensive mid-range hotels, Super 8 by Wyndham is positioned to fill this gap, offering reliable, high-quality, and affordable lodging.
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