Intelligence

Survey commissioned by IHG Hotels & Resorts looks at consumer values

IHG Hotels & Resorts has published the results of its survey aimed at better understanding consumer values.

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IHG Hotels & Resorts launches Guest How You Guest

How consumers value their time as hotel guests is part of IHG’s new global campaign, Guest How You Guest, which is driven by the results of the survey. 

Select findings: The three most popular features of a hotel stay rated as room service at 54 per cent, facilities — pool, sauna, etc. (52 per cent), and selection of food available (49 per cent). Meanwhile, approximately 40 per cent of respondents enjoyed not having to clean up after themselves or having to cook for themselves.

The research showed that 22 per cent like to get changed for dinner to look their best, while 20 per cent are comfortable enough slouching in their pyjamas and hotel slippers.

Ninety-two per cent of respondents felt they could be totally themselves when staying in a hotel, with 54 per cent feeling they are always relaxed during their stay. But 14 per cent worry that their kids may misbehave and cause disturbance to other guests.

Haitham Mattar, managing director India Middle East & Africa, IHG Hotels & Resorts commented: The region’s tourism and hospitality industry offers tremendous opportunities, and it is known to welcome diverse guests travelling for business and leisure. The needs, desires and preferences of our hotel guests are constantly evolving, and therefore it is fundamental for us to deliver what they’re looking for the most — a personalised, individualised experience.”

Research was conducted online between 14/09/22 and 23/09/22 resulting in a panel of 7060 adults across 9 markets. All research adheres to MRS Code of Conduct and guidelines.