Nobu Toronto has announced a new partnership with Mercedes-Benz Canada, aligning two luxury brands that share a focus on design, craftsmanship and curated guest experiences.
Opened in spring 2025 in Toronto’s Entertainment District, Nobu Toronto is the brand’s first combined hotel, restaurant and residences project in Canada. Rising 45 storeys above the historic Pilkington Glass Factory, the property features a 660-unit residential development, a 36-room hotel on the top five floors of the west tower, and Nobu’s signature dining destination.
As part of the partnership, Mercedes-Benz becomes the property’s official automotive partner, providing a house car for exclusive use by hotel guests and residents. Mercedes-Benz customers will also gain access to priority dining reservations and curated experiences at Nobu Toronto.
“Nobu Hospitality approaches the guest experience in the same way Mercedes-Benz does the driving experience, and this partnership is built on our shared vision for what luxury can be,” says Andreas Tetzloff, CEO of Mercedes-Benz Canada.
Chef Nobu Matsuhisa underscored the natural alignment. “Nobu Toronto and Mercedes-Benz. We have the same philosophy. Quality, excellence, care in every detail. Every visit to Nobu Toronto offers more than a meal and every Mercedes-Benz offers more than a drive.”
Hospitality meets luxury automotive
The collaboration adds a new layer of service to Nobu’s Canadian debut, extending the luxury guest experience beyond the hotel and restaurant doors. For Mercedes-Benz Canada, the partnership strengthens ties with the hospitality sector while connecting its customers with premium lifestyle offerings in a landmark Canadian property.
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