More than one‑half of Canadians plan to travel in 2023: Study

The top mentions of destinations are the United States, somewhere within Canada or Europe, according to a new study from Narrative Research.

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As travelling has returned to more normal, pre-pandemic levels, researchers wanted to know how many Canadians are planning to travel this year. Results show that more than one-half (56 per cent) of Canadians intend to travel at some point during 2023, while three in ten (28 per cent) say they will not be travelling and sixteen percent are still unsure.

Across demographics, men are more likely to plan to travel this year than women. Perhaps unsurprisingly, intention to travel increases with household income. Meanwhile, Canadians aged 55+ years are less likely to be planning to travel, compared to those who are younger. Across regions, those who live in B.C./North or Ontario are more likely to have travel plans compared to those in Quebec.

Among those who indicated that they have travel plans for this year, one-quarter of Canadians each report they are going to the United States (25 per cent) or somewhere else within Canada (24 per cent). Two in ten mention they intend to head over to Europe (20 per cent), while all other locations are mentioned by fewer than one in ten each.

Across demographics, Canadians aged 55+ are more likely to be heading somewhere else within Canada. Across regions, those in Ontario and Quebec are more likely than those in the Prairies and Atlantic Canada to be going to Europe. Meanwhile, Canadians living in Atlantic Canada are more likely to be planning a trip somewhere else within Canada.

Results are from an online survey conducted in partnership between Narrative Research and the Logit Group. The survey was conducted between February 15 and 17, 2023 with 1,237 Canadians, 18 years of age or older from the Logit Group’s online Canadian Omnibus. Data were weighted based on the 2016 Census, by gender, age, and region to reflect actual population distribution, and data tables are available upon request at

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