Designed for travellers who prefer spontaneity over structure, Unscripted by Hyatt hotels aims to bring to life a flexible, collection-style approach; where each property reflects its own identity and local flavour—yet remains unmistakably Hyatt in quality and care.
The Unscripted brand is designed to unlock growth through adaptive reuse and conversion-friendly opportunities. With over 40 hotels globally reportedly in active discussions to join the brand, Unscripted aims to offer independent properties and small portfolios, a light-touch operating model and flexible brand standards.
“The Unscripted by Hyatt brand gives owners a flexible path to join the Hyatt system while still delivering the high-quality, dependable experience guests expect from Hyatt,” says Dan Hansen, head, Americas Development, Hyatt. “By joining the growing World of Hyatt loyalty program, owners benefit from our powerful network where an innovative new brand like Unscripted by Hyatt widens our guest and customer reach and strengthens the value of the whole Hyatt system.”
Hyatt’s focus on its Essentials portfolio is part of its insights-led evolution to deepen and enrich experiences for guests and owners within five distinct brand portfolios. Hyatt’s Lifestyle portfolio grows room count by more than 11 per cent as of the end of first quarter 2025 compared to the same period last year
Hyatt’s Lifestyle portfolio continues to set the standard for immersive, design-driven hospitality. Known for bold design, vibrant dining, and unique cultural programming, the Lifestyle portfolio added more than 30 new properties and 3,500 rooms between the first quarter of 2024 and first quarter of 2025—including exciting openings and the acquisition of Standard International’s brands.
The recent formation of Hyatt’s Lifestyle Group, led by Amar Lalvani, president & creative director, is focused on enhancing Hyatt’s leading position in the lifestyle segment. The Lifestyle portfolio has a number of exciting openings ahead, with Andaz Nagoya recently signed and coming at a to-be-announced date, as well as the following hotels set to open through 2026:
- Thompson Miami Beach, Fla.: (expected to open in Q3 2025) is located just steps from the beach and the famed Lincoln Road shopping scene. With 147 stylish rooms, Thompson Miami Beach will offer a chic interior and suites by internationally acclaimed designer Gulla Jónsdóttir.
- Thompson Shanghai Expo, China: (expected to open in November 2025) will debut the Thompson brand in Asia Pacific and is inspired by Shanghai’s industrial legacy and cosmopolitan energy. This urban retreat will celebrate contemporary design, curated art, and innovative gastronomy.
- Andaz Lisbon, Lisbon, Portugal: (expected to open in Q4 2025), located in the Baixa district, will span five buildings—including the former Banco Português de Investimento—with 232 rooms, a rooftop, and bold design rooted in local culture.
- Andaz Turks & Caicos at Grace Bay: (expected to open in early 2026) will mark the first Hyatt hotel on the islands of Turks & Caicos, and the first Andaz hotel in the Caribbean. The 5.5+ acre resort will offer three restaurants and bars, a spa, kids club, an indoor fitness centre and recreational water sports.
- Andaz Gold Coast, Australia: (expected to open in 2026) will be the first Andaz hotel in Australia. Part of the world-class integrated development on Broadbeach Island, Queensland, the property will offer easy access to sandy beaches, rainforests, and a myriad of dining and entertainment options.
- The Standard, Lisbon, Portugal: (expected to open in 2026) will open in the former Santa Clara Palace with 197 rooms, rooftop views, dining venues, and 32 branded residences—blending heritage, design, and prime city location.
- Thompson Seville, Spain: (expected to open in 2026) will debut in Spain’s fourth-largest city, channeling its vibrant creative energy. Its 101 rooms, rooftop pool, dining, and co-working spaces will be set within a culturally rich location.
- Andaz Shanghai ITC, China: (expected to open in Q1 2026) will be situated in Xujiahui in Central Shanghai, offering global travellers inspiring and unique experiences in the vibrant city of Shanghai through the brand’s distinct expressions of local culture and focus on elevated sensory experiences.
- The Standard, Mexico City, Mexico: (expected to open in 2026) is anticipated to open in time for one of soccer’s biggest events, and will be set in Tabacalera—a historic neighborhood undergoing significant transformation due to its distinct art, culture and gastronomy.
Luxury offerings continue strong momentum driven by demand for experiences and branded residences. Hyatt’s growing Luxury portfolio invites guests to experience a curated assortment of brands that span cultural immersion, transformational wellbeing, residential modern elegance, and more.
At the end of the first quarter of 2025 compared to the same period last year, the number of rooms in the Luxury portfolio has grown by more than 5 per cent. This momentum continues with upcoming and exciting planned openings for the portfolio through 2026 including:
- Park Hyatt Los Cabos at Cabo del Sol Hotel & Residences, Cabo San Lucas, Mexico: (expected to open in summer 2025) will introduce the Park Hyatt brand to Mexico with a 59,000-square-foot wellness complex, and 163 guest rooms and suites—across two miles of coastline in the exclusive Cabo del Sol enclave.
- Park Hyatt Kuala Lumpur, Malaysia: (expected to open in August 2025) will occupy the top floors of Merdeka 118, the tallest skyscraper in Asia Pacific, and be the first Park Hyatt property in Malaysia; overlooking Stadium Merdeka, Malaysia’s national treasure and a UNESCO heritage site.
- Alila Mayakoba, Playa del Carmen, Mexico: (expected to resume operations in 2025 after rebranding from Andaz Mayakoba) will mark the debut of the Alila brand in Latin America and the Caribbean. Offering a wellbeing sanctuary with a collection of 118 guest rooms and 64 suites, and Spa Alila.
- Park Hyatt Johannesburg, South Africa: (expected to open in Q3 2025) will offer 31 rooms of pure understated luxury, serving as a refined retreat in the vibrant Rosebank district—a cultural and commercial hub in the heart of the city.
- Miraval The Red Sea, Saudi Arabia: (expected to open in Q4 2025), the Miraval brand’s first resort outside the U.S. and designed around immersive, personalized wellness programming—will open on Shura Island with 180 rooms and suites.
- The Barai, Hua Hin, Thailand, part of The Unbound Collection by Hyatt: (expected to open in July 2026) set in the coastal city of Hua Hin, the resort will embody elevated wellness experiences; where architecture meets the elements of nature, wind, water, fire and earth—inspired by Khmer spiritual design.
- Park Hyatt Mexico City Hotel & Residences, Mexico: (expected to open in 2026) will feature 155 guest rooms and will be located on the upscale Campos Elíseos Street overlooking Mexico City’s iconic Chapultepec Park.
- Park Hyatt Cancun, Mexico: (expected to open in 2026) will offer beachfront access, immersive and rare culinary, bar and lounge experiences, and world-renowned architecture and design.
