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Days Inns – Canada teams up with Journie Rewards for summer giveaway
Days Inns – Canada is giving travellers another reason to hit the road this summer with the launch of Stack Up the WINS, a nationwide contest in partnership with Journie Rewards. Running until Sept. 16, the promotion offers Canadians the chance to win prizes including gas, groceries, hotel stays and up to 250,000 Aeroplan points.
Guests can enter for free via the Journie Rewards app or website. The promotion is being marketed across more than 700 fuel and convenience store locations affiliated with Journie, including On the Run, Pioneer, Fas Gas, Ultramar and Chevron stations.
“We are thrilled to once again partner with our friends at Journie Rewards for this exciting summer promotion,” says Ally Wesson, vice-president of marketing at Days Inns – Canada. “Fantastic collaborations like this further strengthen our brand awareness, while offering added value to Journie Rewards members and our valued Days Inn guests.”
As part of the campaign, all Days Inn properties across the country are receiving promotional signage with QR codes that link directly to the contest page. The promotion is also being supported by targeted public relations, social media content and digital advertising.
Journie Rewards reaches more than 1.9 million members across Canada. The campaign integrates that reach through both digital platforms and in-store touchpoints. A grand prize draw is scheduled for Sept. 24.
Days Inn properties in Canada offer travellers amenities such as free Wi-Fi, complimentary breakfast at participating locations, and pools at select hotels. Guests can also earn Wyndham Rewards points on qualified stays, which can be redeemed for free nights and other benefits at Wyndham Hotels & Resorts properties globally.
