Choice Hotels International Inc. has acquired the remaining 50 per cent stake in Choice Hotels Canada from joint‑venture partner InnVest Hotels, moving from a master franchising model to full direct franchising in Canada.
The company says the transaction closed in July 2025 and was valued at approximately $112 million, funded through available cash and its existing credit facility. Choice Hotels projects the Canadian business will generate about $23 million in fee revenue and $18 million in EBITDA for full‑year 2025.
“This milestone reflects our confidence in the Canadian market and the exceptional capabilities and legacy of success of our local team,” says Patrick Pacious, president and CEO of Choice Hotels International. “By consolidating operations in Canada and expanding Choice Hotels Canada’s owner success system from the current eight hotel brands to our full portfolio of 22 brands, we are opening doors to remarkable opportunities for our franchisees and guests, while paving the way for accelerated growth across Canada.”
As of June 30, 2025, Choice Hotels’ Canadian portfolio includes 350 hotels and 30,000 rooms, with more than 2,500 rooms in the pipeline. Upcoming openings include the first Cambria Hotel in Canada, four Radisson properties and more than 20 Comfort, Quality and Ascend Collection hotels.
InnVest remains the largest franchisee of Choice Hotels in Canada and continues to own and operate 50 Comfort‑branded properties nationwide.
Brian Leon, CEO of Choice Hotels Canada and an 18‑year veteran of the company, will continue to lead Canadian operations. “With the full backing of Choice Hotels International, we are well‑positioned to deliver even greater value to our franchisees and guests as we write the next chapter of our success story,” he says.
Choice Hotels says Canada is a highly attractive hospitality market, with annual growth projected to exceed 5 per cent through 2030 and total market size expected to surpass $50 billion.
The acquisition is part of the company’s broader international growth strategy. In the second quarter of 2025, Choice grew its net international rooms portfolio by 5 per cent to more than 140,000 rooms, driven by a 15 per cent increase in openings.
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