Choice Hotels Canada has entered a multi-year partnership with the Canadian Football League (CFL) to become the league’s Official Fan Hotel, the CFL announced Sept. 24.
Photo by Robert Macleod.
Under the agreement, Choice Hotels Canada will offer exclusive gameday experiences and travel packages for fans across Canada. The deal also includes joint engagement in digital and broadcast channels: Choice will serve as presenting partner of the “CFL Playoff Tree” feature on CFL.ca and social platforms, and the brand will appear on LED boards and virtual field signage during both regular season and postseason games.
Brian Leon, CEO of Choice Hotels Canada, says the opportunity to partner with a major Canadian sports league was “one we could not pass up,” noting that it aligns well with the interests of Choice Privileges members. Tyler Keenan, CFL chief revenue officer, says the partnership opens “new and exciting ways to establish closer ties with our fans.”
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