Best Western promotes Tammy Lucas, Bruce Wienberg to VP roles

PHOENIX, ARIZ. — Best Western Hotels & Resorts recently announced the promotions of Tammy Lucas and Bruce Wienberg to vice-president positions.


PHOENIX, ARIZ. — Best Western Hotels & Resorts recently announced the promotions of Tammy Lucas to vice-president of marketing and Bruce Wienberg to vice-president of operations.

Both Wienberg and Lucas will play key roles as Best Western continues to refresh the brand.

During her time at Best Western, Lucas has led regional marketing, Best Western Rewards, brand marketing, digital marketing, advertising and, most recently, the brand’s distribution partnerships.

In her current role, Lucas leads the marketing and advertising teams by setting the strategy and direction for key deliverables on brand marketing and advertising, Best Western Rewards, digital marketing, digital partnerships, direct marketing and search.

Wienberg began his career with Best Western in 2003, providing training, consulting and quality assurance assessments for more than 50 hotels in western Canada and the U.S.

He served in various roles and was promoted to serve as the director of International Quality Assurance in 2008. He also manages the customer relations department call centre, working directly with guests, hotel owners and their staff to help provide solutions to accommodations, service, reservations and billing issues. In 2013, he took on the added responsibilities of quality assurance for all North American properties.