Opal Hospitality expands to U.S., acquires Four Points by Sheraton Charlotte‑Lake Norman, N.C.
Opal Hospitality has expanded into the U.S. market with acquisition of Four Points by Sheraton Charlotte-Lake Norman, Huntersville, N.C.
Owners looking to boost revenue, elevate their service to guests and make their day-to-day operations run more seamlessly can now take advantage of Wyndham Connect in North America. First announced at its 2023 Global Conference, Wyndham’s new guest engagement platform powered by Canary Technologies comes at no additional cost to owners.
Designed to enhance the guest experience through a series of best-in-class, mobile-centric tools, Wyndham Connect leverages one of the most substantial AI-driven large language models, allowing owners to cater to modern travellers and their evolving needs. Today, nearly 2,000 hotels in North America have started using Wyndham Connect, leveraging its benefits to drive value and help support their bottom lines.
“We always put our franchisees first, and investing in innovative technology like AI sets them apart from the competition. With access to powerful solutions like Wyndham Connect, our franchisees can manage their businesses more efficiently and curate guest experiences to help make stays more meaningful than ever. The result? Happier guests, higher chances for repeat business and money in franchisees’ pockets,” says Scott Strickland, chief commercial officer, Wyndham Hotels & Resorts
Last year, hotels across all Wyndham brands globally with Overall Social Review (OSR) scores above 4.0, on average, saw twice as much RevPAR growth compared to those with lower scores. Designed to increase profitability by leveraging technology to streamline owner operations, the rollout of Wyndham Connect helps owners keep guests more engaged than ever by personalizing their experience.
Whether leveraging AI to respond to 80 per cent of common guest messages like directions to the airport shuttle or helping guests plan for a late departure, Wyndham Connect enhances the guest experience while giving staff time back to focus on other key areas of day-to-day operations.
Reported benefits of Wyndham Connect:
“I do business with Wyndham because they invest in my success. With industry-leading property and revenue management services and access to technology like Wyndham Connect, I’m building relationships with my guests and its translating to hundreds of dollars a week that I’d otherwise miss out on,” says Wyndham franchisee, Ajit Patel.
Unleashing the Power of AI
Over the last six years, Wyndham has invested nearly $325 million in delivering sales, marketing and digital innovations aimed at elevating the owner and guest experience.
Strategically embracing AI and allowing for innovation to revolutionize its operations has been a key focus area for Wyndham to support owners, guests and team members. From implementing AI to advance how Wyndham engages with guests to enabling team members to tackle day-to-day tasks like transcribing meeting notes during virtual meetings, Wyndham has taken a purposeful approach to drive efficiency, productivity and enhanced experiences for team members, owners and guests.
Some highlights include:
Opal Hospitality has expanded into the U.S. market with acquisition of Four Points by Sheraton Charlotte-Lake Norman, Huntersville, N.C.
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