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Westin Hotels and goop collaborate to help 'travellers sleep smarter'
Westin Hotels & Resorts, part of Marriott Bonvoy's portfolio of brands, and goop, Gwyneth Paltrow's modern lifestyle brand, have joined forces to debut Sleep Training for Grown-Ups—a three-part video series designed to help travellers enhance their sleep experience both at home and on the road.
Following last year's global launch of Westin's next-generation heavenly bed, this creative partnership provides new tips and insights from the industry's top wellness experts. Sleep Training for Grown-Ups will feature Gwyneth Paltrow alongside sleep physician and research scientist, Dr. Cheri D. Mah, MD, MS. Each episode explores how one's daily routines play a critical role in enhancing their sleep experience and overall wellbeing, while sharing science-backed insights on how to establish better sleep, dietary and exercise habits.
"For over 25 years, Westin has redefined sleep while travelling, starting with our groundbreaking Heavenly Bed," says Peggy Roe, executive vice president and chief customer officer, Marriott International. "At Westin, delivering a truly restorative night's sleep is a commitment. That's why we're constantly pushing the boundaries of comfort on the road. Through this exciting partnership with goop and Gwyneth Paltrow, we're blending expert-backed wellness solutions with Westin's signature sleep amenities, ensuring travelers [SIC] wake up not just rested, but truly restored."
From combatting the 'First Night Effect' when traveling and discussing the ideal room temperature for sleep (60-67 degrees) to debunking myths around topics such as 'sleep debt' or strategic napping, the video series provides travelers with valuable concepts and tips on how their daily routines can massively affect their sleeping patterns, and in turn their overall wellbeing.
Sleep Training for Grown-Ups is now live on goop's new Sleep Training Hub—which includes a library of curated sleep-centric content, covering everything from beating jet lag and remedying overnight flights to exploring sound baths and improving sleep scores.
