PAR999 Holdings Inc. will build a luxury resort in Hinton, Alta. which will also serve as a hospitality education centre, and is planning to break ground in 2023.
Studio Lukas Cabalka & Co. designs with the ‘dramatically different’ in mind
The aesthetic innovator is leading the retail and hospitality renaissance through a new and emerging discipline: momentscaping. the future of branded physical experiences will never be the same.
In a digitally oversaturated world, consumers want more in-person experiences; retailers, restaurants, hotels and cities are undergoing a quasi-brand renaissance in hopes of attracting more customers. As the world’s first “momentscaping” studio, Lukas Cabalka & Co. presents its revolution in brand differentiation by radically reimagining how patrons experience physical spaces.
“In 2022, it’s no longer enough to provide great goods, service, food, amenities, architecture, and technology. Customers expect that,” says studio founder and visionary creative director Lukas Cabalka. “The wow moments are the real differentiators. Those extraordinary experiences and unexpected touches that provoke positive emotion and connection. Momentscaping gives a hotel, restaurant, retail store or destination charisma. Impact. That intangible ‘cool’ factor that makes people feel deeply, share widely and become obsessed with you.”
Lukas Cabalka and Co. defines “momentscaping” as the art of elevating spaces, places and brands through aesthetic innovation, spatial storytelling and evocative multisensory experience design. This new and in-demand specialty combines multiple disciplines from the arts, scenography and creative direction to psychology, marketing and anthropology to create the new and unexpected. The studio collaborates with some of the world’s premier hospitality, tourism and retail trendsetters, transforming physical settings into the most sought-after destinations.
Cabalka says the payoff for brands that successfully deliver immersive, memorable moments is undeniable, with those he works with seeing more customer engagement, increased brand awareness and fanatic demand for what they are offering.
“Extraordinary experiences don’t just happen,” he notes. “They must be artfully designed, with human emotion at the forefront. We are innovating every element of the branded physical space to make people feel, react and become zealous participants. Whether you’re a hotel or restaurant looking to enhance impact or a retailer in need of a total revolution, there are myriad ways my team can infuse magic, from the sights, sounds, style and mood to the overall storytelling. When you appeal to your audience on a sensory level, you create love for the moment, leaving an indelible imprint. What brand doesn’t want to be unforgettable?”
To learn more about momentscaping and Lukas Cabalka, visit lukascabalka.com.