Sonesta Hotels executes 65 new franchise agreements in 2023

The new agreements demonstrate the continued expansion of Sonesta’s global franchising presence with the addition of 5,697 new guest rooms.

At the end of 2021, Sonesta Franchising debuted in the U.S. with a complete platform of franchise services, hotel operations and franchise support. With significant growth in 2022 and 2023, and the recent establishment of The James lifestyle brand, Sonesta Essential focus service brand and two soft brands, Mod, A Sonesta Collection, and Classico, A Sonesta Collection, the company anticipates a strong 2024.

“With last year’s launch of four new brands, we will continue to expand our franchising presence across several new segments in 2024. We expect our recent growth to continue as we execute deals with flexible standards and a turnaround from application to execution in just 30 days, creating a business model that is primed for conversions,” says Keith Pierce, Sonesta’s executive vice president, president of franchise & development.