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STR
STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries.
Intelligence
Hotel pipeline activity up globally, except in Europe
Europe is the only world region that showed a year-over-year decrease in overall pipeline activity at the end of the first quarter, according to CoStar's March 2025 pipeline data.
STR
Europe
- In construction: 173,961 rooms (+0.9 per cent)
- Final Planning: 77,252 rooms (-22.6 per cent)
- Planning: 176,295 rooms (+9.9 per cent)
- Total Under Contract: 427,508 (-1.2 per cent)
Germany leads Europe in total rooms in construction (26,117), closely followed by the United Kingdom (24,115).
Asia Pacific
- In construction: 533,937 rooms (+6.2 per cent)
- Final Planning: 43,763 rooms (-60.2 per cent)
- Planning: 389,767 rooms (+34.9 per cent)
- Total Under Contract: 967,467 (+7.3 per cent)
Among countries in the region, China (332,325) led in construction activity, followed by Vietnam (38,783) and India (38,228).
Middle East & Africa
- In construction: 103,038 rooms (-7.0 per cent)
- Final Planning: 28,215 rooms (-22.0 per cent)
- Planning: 97,813 rooms (+20.3 per cent)
- Total Under Contract: 229,066 (+0.4 per cent)
Most of the region’s pipeline activity is focused in the Middle East. Saudi Arabia (42,800) and the United Arab Emirates (16,019) have the most rooms in construction.
Americas
- In construction: 194,823 rooms (-5.4 per cent)
- Final Planning: 306,396 rooms (+3.4 per cent)
- Planning: 423,746 rooms (+11.9 per cent)
- Total Under Contract: 924,965 (+5.0 per cent)
The U.S. (144,760) holds the majority of rooms in construction in the region. After the U.S., Mexico (13,891), Canada (10,374) and Brazil (5,407) show the highest number of rooms in construction.