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Hotel Indigo debuts largest marketing campaign in brand history
Hotel Indigo, part of IHG’s Luxury & Lifestyle portfolio, has debuted its newest international marketing campaign entitled "The World’s Neighborhood Hotel" which is rooted in the brand’s long-held belief that when you see the world through the neighbourhood, the neighbourhood changes your world.
In a global survey from Hotel Indigo, the brand reveals 73 per cent of respondents feel it is important for the hotel they stay in while travelling to be connected to the local neighbourhood as it may inspire more adventurous activities, the desire to try new things, and meet new people. It also unveils the impact immersive travel has on our perspective of the world, with 1 in 2 travellers having questioned their life’s trajectory after coming home from a trip and 63 per cent making major life changes due to their experiences on a trip. Hotel Indigo’s The World’s Neighborhood Hotel is a testament to that because when you stay at a Hotel Indigo, you don’t just visit a place—you fully immerse yourself in it, and then you take a little bit of it home with you.
Officially rolling out this month in a phased approach globally, Hotel Indigo’s The World’s Neighborhood Hotel is designed to celebrate how guests can discover, or rediscover, some of the most inspiring and culturally rich neighbourhoods in and outside the hotel.
Just as no two neighbourhoods are alike, no two Hotel Indigo properties are alike. From a unique selection of vinyl Shibuya-Kei records in each guestroom at Hotel Indigo Tokyo Shibuya and infused elements reminiscent of Old Hollywood at Hotel Indigo Los Angeles Downtown, to Hotel Indigo Brussels – City only using locally sourced ingredients in its restaurant, and every floor of Hotel Indigo Dubai Downtown featuring local artwork, each individual property is inspired by local neighbourhood cues designed to ignite curiosity to explore something new.
While an international media campaign, Hotel Indigo’s The World’s Neighborhood Hotel evokes local feeling. The images and videos, personalized to the next-gen explorer, will appear online, in television, cinema, digital out-of-home placements, and on-brand social channels such as TikTok, Instagram, Facebook and LinkedIn.
There are 145 Hotel Indigo properties open, with another 128 in the pipeline and the brand is committed to doubling its portfolio globally over the next three to five years.
