Hilton introduces StiR Creative Collective

An in-house consulting and development arm reimagining hotel food and beverage with dynamic, relevant, and commercial solutions—StiR offers unparalleled expertise in strategy, concept creation and branding to both affiliated partners and independent hospitality operations in the Americas and Europe, the Middle East, and Africa (EMEA).

“StiR Creative Collective is a leading-edge offering that marries the company’s global footprint with the team’s invaluable wealth of relevant experience designing and delivering extraordinary food and beverage destinations,” says Adam Crocini, senior vice president and global head, food and beverage brands, Hilton. “From restaurants and handcrafted cocktail bars to revolutionary retail outlets and gourmet grab-and-go, StiR manages every project with care and attention to provide an end-to-end, turnkey experience that brings exceptional narratives to life.”

StiR’s collection of a la carte services spans strategy, concepting and branding to include:

• Market studies and analysis

• Master planning and holistic multi-concept hotel and resort planning

• Repositioning support

• Original restaurant and bar concept development

• Concept Branding and visual identity creation

• Third-party chef recommendations and connections

• Design integration and project management

• Menu creation and recipe development

• Pre-opening support

• Marketing and PR guidance