Four Seasons re‑launches brand creative

Four Seasons Hotels and Resorts has released its new brand creative platform, Luxury Is Our Love Language, aimed at presenting the brand’s definition of luxury, developed by Publicis Groupe’s NYC-based creative collective, Le Truc.

The collaboration between Four Seasons, Le Truc, Starcom, Publicis Canada, and Four Seasons CRM Agency of Record, Hawkeye Canada, was designed to deliver a full 360 platform for the brand. The creative debuts Four Seasons new branding which is set to roll out across the entire brand portfolio and lines of businesses — from its hotels and resorts to restaurants and bars to residential to retail and to its private jet over the next year.

Le Truc brought the creative campaign to life through analysis of Four Seasons guest insights and data. Inspired by real stories of actual Four Seasons guest experiences, reflected in feedback surveys, comments and in conversations with hotel teams — the spots are ​“based on a true stay,” featuring artful interpretations of moments when Four Seasons teams went above and beyond to provide guests with anticipatory, personalized experiences rooted in generosity, kindness and care.