Discover Saskatoon has appointed Tom Price as its director of marketing & communications.
Price has over 20 years of senior management experience in both the private and public sectors — and has worked as a marketing and strategy consultant for over almost 17 years for several companies, including the Westin Prince Hotel, Mississauga Board of Trade and more.
His previous role was regional director of sales and marketing at Chartwell Retirement Residences, where he worked for five years. Before that, he worked at Easton’s Group of Hotels, The Great Waterway, Skyline Hotels and Resorts, White Oaks Conference Resort & Spa, Niagara on the Lake Tourism, Ottawa Tourism, Independent Hotels and Resorts, Delta Hotels, Metropolitan Hotels, Sutton Place Hotel and La Grande Residence and Fairmont Hotels and Resorts.
Through his unique approach to branding and repositioning, he has helped organizations re-invent their approach to marketing, business development and service delivery. Lastly, he was the recipient of the Tourism Industry Association of Canada’s Innovator of the Year award in 2006, and has received provincial acknowledgment for his digital marketing campaigns.
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