Destination Canada announces The Canadian Tourism Data Collective

A centralized, secure and accessible platform providing relevant and timely tourism data, it will deliver an innovative solution to tourism data challenges. Destination Canada is proud to partner with Statistics Canada and Innovation, Science and Economic Development Canada to bring this transformative resource to life.

The Collective will deliver a long-term competitive advantage for Canada’s tourism economy. It will be adding more products, tools, and resources to its offering in time for its public launch in Spring 2024.

“We are pleased to collaborate with Destination Canada and Innovation, Science and Economic Development on the Canadian Tourism Data Collective. Statistics Canada is playing an important role by leveraging our data into this new tool that will generate insights on tourism trends and activities in Canada. These data are crucial not only for Canadians, but for governments and businesses to make informed decisions and to build a stronger tourism sector,” says Anil Anora, chief statistician, Statistics Canada.