Destination BC appoints Ingrid Jarrett as chair

This announcement follows the official Order in Council (OIC) issued by the Province of B.C., and marks a new chapter in the organization’s ongoing efforts to support the continued growth and success of the tourism industry in British Columbia. 

Jarrett’s prior role was president and CEO at British Columbia Hotel Association, where she worked for over 25 years. Before that, she was a principal at IJ management consulting. She also worked at Canadian Vacation Ownership Association (CVOA,) The Royal Kelowna, B.C., Watermark Beach Resort, Osoyoos, B.C., several roles at Thompson Okanagan Tourism Association, BC Hotel Association Board, Ingrid Jarrett Management, Boutique Hotels and Resorts of BC, Cove Lakeside Resort, Fairmont Hotels and Resorts, Tourism Victoria, B.C., Fairmont Express and Fairmont Empress.

“We are excited about the wealth of experience and leadership Ingrid will bring to our board, playing an integral role in guiding Destination BC’s strategic direction and building on the strong foundation laid by past Chairs,” says the Destination BC team.

“We also extend our heartfelt thanks to Scott Fraser for his leadership and dedication as board chair since 2021. Fraser led Destination BC through the tourism industry’s recovery from COVID, championed integrating Indigenous culture and perspectives into the organization’s work, strengthened Destination BC’s relationship with Indigenous Tourism BC, and supported efforts to grow BC’s tourism industry across all regions and seasons.”