Choice names director, membership development, Ascend Collection

TORONTO — Choice Hotels Canada has appointed Juan Duran director, membership development, Ascend Hotel Collection, it was announced Dec. 19.

“We’re excited to announce this newly created role to support our efforts to grow the size and profile of the Ascend Hotel Collection in Canada,” said Brian Leon, managing director, Choice Hotels Canada, in a release.

Previously, Duran focused on development strategy at Thomas Consultants Inc., where he led real estate advisory projects and created development strategies for mixed-use assets. Prior to that, he served as an associate, consulting and valuation at HVS, where he assisted with feasibility studies, valuations and consulting services to stakeholders in the lodging industry.