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Choice's global portfolio experiences international growth
Choice Hotels International, Inc. has continued to expand its international footprint, with 31 hotels and more than 3,300 rooms onboarded year-to-date outside of the U.S., and over 11,000 rooms added to the pipeline over the same period, resulting in a net pipeline increase of 95 per cent since the beginning of the year.
This growth is reportedly fueled in large part by the company's gains in the upscale and upper-upscale segment, which encompasses hotel brand debuts in new markets across Canada, the Caribbean and Latin America, Europe, China and Australia. These developments include recent Radisson Blu and Cambria signings in Argentina and Canada, respectively, and the company's latest announcement to significantly expand in the Chinese market through a new long-term distribution and master franchise agreement with SSAW Hotels & Resorts.
This agreement immediately adds 68 upscale and upper upscale, full-service SSAW properties, totalling more than 9,500 rooms, to the Ascend Collection, with prospects to add more hotels. This continued growth is supported by Choice Hotels' investments in technology to help its hotels succeed, including its recent partnership with Mews, a property management system that connects seamlessly with Choice Hotels' proprietary tools, providing more options to franchisees.
"For the past several years, Choice Hotels' international segment has achieved consistent annual growth across a number of meaningful metrics, and we're poised to reach new milestones," says Ricardo Losada Revol, senior vice president and general manager, international division, Choice Hotels International. "This momentum is a testament to the strength of our agile, personalized service model, our world-class franchisee success system, and the cutting-edge tech tools that support it — all of which we continue to invest in to enhance the benefits owners gain by being part of Choice Hotels."
Choice Hotels has executed a new deal to introduce its first Cambria Hotel in Canada. Expected to open in 2026, the hotel will be located in Thunder Bay, Ont, and will cater to business and leisure travellers flying through Thunder Bay International Airport. The company will also nearly double the Ascend Collection's market share in Quebec with six new openings planned this year and two expected openings in British Columbia.
