Over the course of three days, Choice provided owners and operators with a roadmap on how together they will capitalize on their competitive position to capture the growing demand for travel. Choice announced the relaunch of Park Inn by Radisson and its strategic repositioning into the premium value space. The company also reintroduced the SOAR program.
"This year's convention was about celebrating the new level of success that Choice and its franchisees have achieved together," says Patrick Pacious, Choice Hotels president and CEO. "I've never been more optimistic about our shared future. With our brands well positioned to capture even more of the growing travel demand, we have a tremendous opportunity in front of us."
During the event, Choice awarded and celebrated the top-performing hotels through Choice's Premier Awards and the Best of Choice Awards.
Premier Award Winners:
Premier Developer Award - Kunal Dave, Laxmi Hotels Group
Premier Legacy Award - Bob Patel, Omaha Hotels, Inc.
Best of Choice Winners:
Cambria Hotel Traverse City – Traverse City, Mich.
Clarion Hotel Oslo – Oslo, Norway
Clarion Inn Conference Center – Gonzales, La.
Clarion Pointe Sulphur Springs – Sulphur Springs, Texas
Comfort Hotel Nagoya Meiekiminami – Nagoya, Aichi, Japan
Comfort Inn & Suites Lakewood By JBLM – Lakewood, Wash.
Comfort Inn Blackshear Highway 84 – Blackshear, Ga.
Comfort Suites near Penn State – State College, Pa.
Country Inn & Suites by Radisson Belleville, Ontario – Belleville, Ont.
Country Inn & Suites By Radisson, State College – State College, Pa.
Econo Lodge – Lenoir City, Tenn.
MainStay Suites Carlisle-Harrisburg – Carlisle, Pa.
Park Inn by Radisson San Jose, Costa Rica – San Jose, Costa Rica
Quality Hotel Blumenau – Blumenau, Santa Catarina, Brazil
Quality Inn Ingleside-Corpus Christi – Ingleside, Texas
Radisson Hotel Colorado Springs Airport – Colorado Springs
Radisson Individuals, the Hotel Casa Don Luis by Faranda Boutique – Cartagena, Colombia
Radisson Montevideo Victoria Plaza Hotel – Montevideo, Uruguay
Sleep Inn Winfield-Teays Valley – Hurricane, W.Va.
Suburban Studios Washington, Pennsylvania – Washington
The Halifax Tower Hotel & Conference Centre, Ascend Hotel Collection – Halifax, N.S.
The Ingot Hotel Perth, Ascend Hotel Collection – Belmont, Western Australia
The Inn at I'On – Mt. Pleasant, S.C.
The Radisson Blu Aruba – Palm Beach, Aruba
The Radisson Blu Toronto Downtown – Toronto
The Rodeway Inn – Ainsworth, Neb.
Woodspring Suites San Antonio Stone Oak – San Antonio, Texas