All 8 Hotel Zed, Accent Inns and ROAR Tofino properties are ‘Rainbow Registered’

All eight properties by Hotel Zed, Accent Inns, and ROAR Tofino have been Rainbow Registered by Canada’s LGBT+ Chamber of Commerce (CGLCC.) This is the first hospitality chain to have all of its locations registered.

Rainbow Registered LGBT+ Friendly Accreditation Program

Not only is having LGBT+-friendly policies in your company the right thing to do—it’s also good for business. That’s why Canada’s LGBT+ Chamber of Commerce, with Tourism HR Canada, have collaborated to launch the Rainbow Registered LGBT+ Friendly Accreditation Program.

What Does it Mean to be Rainbow Registered?

Rainbow Registered is a national accreditation for LGBT+-friendly businesses and organizations. When you see a Rainbow Registered symbol, you know the business or organization meets a stringent set of standards to ensure LGBT+ customers feel safe, welcomed, and accepted.

The accreditation program grants a time-limited recognition to businesses and organizations for demonstrating compliance with the quality standard. Accredited businesses are deemed market ready for the LGBT+ customer and given the right to be associated with the program’s prestigious Rainbow Registered designation mark.

Read more about Rainbow Registered.