News

All 8 Hotel Zed, Accent Inns and ROAR Tofino properties are ‘Rainbow Registered’

All eight properties by Hotel Zed, Accent Inns, and ROAR Tofino have been Rainbow Registered.

Hotel zed

All eight properties by Hotel Zed, Accent Inns, and ROAR Tofino have been Rainbow Registered by Canada’s LGBT+ Chamber of Commerce (CGLCC.) This is the first hospitality chain to have all of its locations registered. 

Rainbow Registered LGBT+ Friendly Accreditation Program

Not only is having LGBT+-friendly policies in your company the right thing to do — it’s also good for business. That’s why Canada’s LGBT+ Chamber of Commerce, with Tourism HR Canada, have collaborated to launch the Rainbow Registered LGBT+ Friendly Accreditation Program.

What Does it Mean to be Rainbow Registered?

Rainbow Registered is a national accreditation for LGBT+-friendly businesses and organizations. When you see a Rainbow Registered symbol, you know the business or organization meets a stringent set of standards to ensure LGBT+ customers feel safe, welcomed, and accepted.

The accreditation program grants a time-limited recognition to businesses and organizations for demonstrating compliance with the quality standard. Accredited businesses are deemed market ready for the LGBT+ customer and given the right to be associated with the program’s prestigious Rainbow Registered designation mark.

Read more about Rainbow Registered.